Senior Vice President, Marketing

DEPARTMENT:  External Affairs 
REPORTS TO:  SVP/Head of External Affairs
CLASSIFICATION:  Exempt
SALARY: $170-190K
DATE: June 2023

POSITION OVERVIEW

The Senior Vice President of Marketing is responsible for all activities related to conceptualizing, implementing, and advancing an annual marketing and sales strategy to support the organization’s mission, generate interest and revenue and achieve targets and goals. The SVP of Marketing must have experience and extended knowledge in marketing research, understanding of the tourism industry, and critical analysis of sales trends to develop and maintain our key segments such as, groups, resellers, public, and passes.

The SVP of Marketing works across many departments such as finance, sales and tourism, communications, and digital strategy with their senior staff and leadership to oversee the creation and execution of innovative marketing campaigns and strategies. You will combine proven traditional means and progressive media to advance the organization’s vision, broaden and increase the visibility of programs and build a stronger national and international brand. Some additional responsibilities include strategic oversight of content-based storytelling and content development, brand management, and supervision of all aspects of creative services.

The SVP of Marketing must have experience in leading a team.

ROLE & RESPONSIBILITIES

  • Develop an annual marketing plan and manage resources necessary to achieve organization’s goals across visitation, membership and donations, programmatic growth, and create interest in the institution; including education initiatives and events. 
  • Oversee market research, including marketing surveys, and analyze to develop integrated advertising campaigns across various channels, including OOH, print, social, web and mobile. 
  • Collaborate with Strategy and Finance to develop annual revenue forecasts. 
  • Track, monitor and report on advertising spend and performance. 
  • Partner across departments on developing marketing and advertising strategies to support initiatives. 
  • Supervise the management of advertisement and creative firms and media placement agencies. 
  • Research and analyze market for ad placement in various channels, including print, broadcast and digital. 
  • Oversee Marketing direct reports that include Senior Director of Marketing, Senior Director of Digital Content and Strategy and Director of Branding and Creative Services. 
  • Working with the retail function, consult and/or support the design, development and implementation of retail products and services. 
  • Develop marketing tactics to create interest and demand for educational and public programming, tours, and special public events. 
  • Oversee creative services, which includes brand management, collateral, graphics, signage, co-venture marketing agreements. 
  • Design and develop content for digital marketing campaigns, including social, web and mobile. 
  • Coordinate promotional opportunities with reservations and ticketing staff. 
  • Develop and maintain materials to support fundraising and retail, including market research and marketing. 
  • Routinely identify and address inefficiencies related to marketing and advertising spends, from underperforming campaigns to costly third-party contracts, to improve or eliminate. 
  • Ensure cohesive marketing messages, quality standards and consistent brand deployment of all marketing efforts across the organization and through partnerships with external marketing and promotional firms and organizations. 
  • Manage business aspects of the work, including administration, project management, and budgeting. 
  • Oversee all social media efforts in coordination with the Digital Strategy staff. 
  • Oversee all external mass email communications to stakeholders and visitors, working closely with the Institutional Advancement team. 
  • Coordinate with Communications and Digital Strategy staff to amplify signature marketing campaigns and for storytelling on web, social and mobile.
  • Strengthen global brand and visibility. 
  • Partner with Institutional Advancement and Museum departments on specific events that need marketing support. 
  • In partnership with Finance, monitor accounts receivable and billing. 
  • Grow group sales and ticketing partnerships.
  • Contribute insight to Finance for forecasting.

QUALIFICATIONS/SKILL REQUIREMENTS 

  • A bachelor’s degree in marketing and advertising or a related field required, advanced degree preferred. 
  • Minimum of 10-15 years of marketing and advertising experience for nonprofit, corporate, a cultural institution or agency. 
  • Excellent writing, editing, verbal and presentation skills. 
  • Experience with analyzing and using research data and primary market research (qualitative and quantitative) to stay competitive. 
  • Highly knowledgeable about advertising markets. Global advertising experience is preferred, but not required. 
  • Experience in coordinating closely with Communications staff. 
  • Experience is sales and tourism. 
  • Familiarity with analytical tools for market research. 
  • Experience/knowledge of digital marketing. 
  • Experience in managing marketing-related projects such as developing retail products, collateral materials, promotions, public relations, website development, digital advertising, graphic design and targeted email communications. 
  • Collaborate and drive organization’s vision while supervising the work of for-hire or pro bono creative and advertising agencies and design firms. 
  • Possess creative and entrepreneurial skills.
  • Innovative thinker with ability to translate strategic planning into action plans with results. 
  • Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution. 
  • Superior management experience, including the ability to set budget priorities, inspire staff and head cross-departmental projects with a marketing focus. 
  • Experience/knowledge of content-based marketing. 
  • Proven ability to articulate the organization’s vision and strategy to inspire and drive a team to successfully achieve goals and targets. 
  • Ability to prioritize, multi-task and manage multiple projects in a fast-paced, deadline driven environment. 
  • Experience with cause marketing or cause branding. 
  • In-depth understanding of the news media industry and communications conglomerates as well as their core marketing business.
  • Dedication to the National September 11 Memorial & Museum’s mission.

REQUIRED SUPPORT FOR ORGANIZATIONAL EVENTS

  • Participates in the annual 5K fundraiser and September 11th commemoration, as assigned.
  • Assists with other special projects and events in support of all 9/11 Memorial and Museum, as assigned.

HOW TO APPLY 

  • Include job title in the email subject field.
  • Please indicate the location where the job was posted.
  • Please submit a resume and cover letter to 911mmcommsjobs@911memorial.org; applications without a cover letter will not be considered.

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The National September 11 Memorial and Museum (9/11 Memorial & Museum) is an equal opportunity employer.  Applicants who meet the qualification requirements of the role will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

The National September 11 Memorial & Museum (9/11 Memorial & Museum) is committed to an organizational culture that supports and reinforces our values regarding diversity, equity, inclusion, and accessibility (DEIA). We seek to build a collaborative, open, and equitable space where staff want to be, knowing that their contributions, professional expertise, and distinct voices are valued and respected. We encourage and celebrate an inclusive environment where candor and participation, when it comes to sharing ideas and collaborative problem-solving, are welcomed regardless of one’s role at the Museum or background.

Reasonable accommodations may be made to qualified candidates, during the interview process, to enable individuals with disabilities an opportunity to interview.